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Press Release - Writing the Boilerplate
Writing the Company Boilerplate
The Company Boilerplate is a one-paragraph description of the company, placed at the end of the press release (but before the media contact). This and the Media Contact are the parts of the Press Release that are general to all press releases, and not specific to a given press release. In fact, companies will generally reuse the same Boilerplate over long periods of time, changing it only when some meaningful change to the company takes place.
As a result, make sure that the Company Boilerplate does not refer specifically to the subject of the Press Release you are working on, unless the subject is a big impact item that makes the company look good.
If the press release you are writing does not include a boilerplate, you are expected to write an original boilerplate.
|Exact Wording||Font Type||Font Size||Font Treatment||Element Location|
|About Example, Inc.||Times New Roman||12 pt||Bold||First element after last paragraph|
|2 - 4 sentences about the company's services and/or products.||Times New Roman||12 pt||Standard Text||One line below "About Example, Inc."|
|Visit: http://www.example.com||Times New Roman||12 pt||Standard Text||Directly following the last 'About' sentence. No line break.|
The customer may request that you insert a Founding Statement in the Boilerplate. A Founding Statement states the year of founding and the name of the founder. This example includes a Founding Statement:
TeleKat's search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. student John Doe, TeleKat is a top web property in all major global markets. Visit: telekat.com